Local SEO is the most powerful tool UK trades have to attract new customers. When someone searches for "electrician near me" or "plumber in Manchester," you want to be at the top. Here's your complete guide.
What is Local SEO?
Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It helps you appear in Google's local pack, maps, and organic results for location-specific queries.
1. Google Business Profile Optimization
Your Google Business Profile is the foundation of local SEO. Claim and verify your profile, then optimize every section:
- Complete business information (name, address, phone)
- Choose the right categories
- Add high-quality photos of your work
- Collect and respond to reviews
- Post regular updates and offers
2. Local Keyword Research
Identify what your potential customers are searching for. Use tools like Google Keyword Planner to find local search terms:
- "Emergency plumber [city]"
- "Electrician near me"
- "Best roofer [city]"
3. On-Page SEO for Local
Optimize your website pages for local searches:
- Include city names in titles and headers
- Create location-specific service pages
- Add your NAP (Name, Address, Phone) to every page
- Use local schema markup
4. Local Citations
Get listed on local directories like Yell, Yelp, and industry-specific sites. Ensure your NAP information is consistent across all platforms.
5. Local Link Building
Get links from local businesses, chambers of commerce, and local news sites. These signal to Google that you're a trusted local business.
Need Help With Local SEO?
Epex Logics specializes in local SEO for UK trades. Contact us for a free audit.
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